DISCOVERING THE MAGNIFICENCE OF
INDONESIA EXPO
GETTING TO KNOW
DISCOVERING THE MAGNIFICENCE
OF INDONESIA
DMI (Discovering the Magnificence of Indonesia) Expo is a premier international platform that connects Indonesia’s tourism, trade, and creative economy sectors with the global market, particularly Europe.
Held annually in Utrecht, Netherlands, DMI Expo is where Indonesian SMEs, tourism players, and cultural institutions engage with international buyers, investors, and the diaspora to foster impactful, long-term partnerships.
DMI Expo is Set to Expand Its Market Reach and Ambition
Endorsed by the Indonesian Embassy in The Hague and hosted by the NEGERIKU Foundation, the 2025 edition carries the theme
Building Strategic & Sustainable Partnerships for Indonesia in the European Market
to bring together government institutions, SMEs, tourism boards, and creative sectors to showcase Indonesia’s vast potential on the global stage.
2,000
Visitor
50+
Business Meeetings
20+
Villages Showcase
1.7 Million Euro
Partnership Generated
What Drives Discover Magnificence Indonesia Expo Forward
through trade, tourism, and cultural showcases that highlight sustainable and high-quality local products.
by connecting Indonesian brands with European buyers, investors, and trade institutions.
in unlocking market access, building brand value, and scaling their businesses internationally.
by celebrating Indonesia’s heritage through performances, culinary showcases, and community engagement.
by promoting eco-conscious tourism and responsible trade practices in line with global standards.
BACKGROUND
DISCOVERING THE
MAGNIFICENCE OF INDONESIA
Following the success of DMI Expo 2024, which attracted over 2,000 visitors, 50+ business meetings, 20+ tourism village showcases, and generated €1.7 million in potential transactions, DMI Expo 2025 is set to expand its reach and ambition.
